Setting the Standard: How Beutler Ink Champions Ethical Wikipedia Consulting
It is our pleasure to announce that, for the first time, we have published an ethics statement that outlines our commitment to both our clients and Wikipedia.
Beutler Ink reflects on WikiConference North America 2024
Beutler Ink brought its largest delegation ever to WikiConference 2024 to develop an even greater appreciation for the community that keeps Wikipedia alive.
Our new website and what’s new about it
Welcome to the new Beutler Ink website! Our last update was in 2022, and the one before that was in 2020, so you could say we’re right on schedule. But we don’t make these changes for the sake of change; we make changes because we are always evolving.
Can you use ChatGPT to write Wikipedia articles?
We competed with ChatGPT to create a new Wikipedia article. The results showed that speed isn't everything.
The Social Media Landscape: 2023 Trends
Here’s a look at what we expect in the social media landscape this year.
We are an award-winning creative agency. But do industry awards even matter?
Beutler Ink won 2 MarCom Awards. Why do industry awards matter?
Here’s to 2022: The People, Places, and Pop Culture That Defined the Year
Elon. Iran. Webb. How much of 2022 do you remember? Take your memory for a jog with our illustrated class portrait of the past year!
Football vs. Football: World Cup Viewers vs. Super Bowl Viewers (2022 Update)
Which has more viewers, the Superbowl or the World Cup?
How Beutler Ink Won 4 Davey Awards in 2022
We see awards as an integral part of brand strategy for us and for our clients. See how we won 4 Davey Awards in 2022.
What is Your Brand’s Verbal Identity, and Why Does it Matter?
Brand identity isn’t just a document—it’s a strategic plan for growth. Verbal identity is the counterpart to your visual identity (logo, etc). It’s a descriptive framework for communicating to both external and internal audiences your mission, your core values, and your value proposition.
The Rules of (Email) Etiquette
In a distributed team where a vast majority of our communication takes place over Gmail, our email game has to be on point.
How this brand strategy firm rebranded its own website
We’re a brand strategy agency who rebranded our own website. Take a look inside our process!
36 Days of Type
36 Days of Type is an annual open call for artists and designers to design a creative interpretation of each letter of the Latin alphabet (plus standard Arabic numbers) for each day of the challenge. We decided to enter, designing the letters for our agency nickname, “BINK”.
Here's to 2021: An Illustrated Look Back at the People and Events That Shaped the Year
We illustrated the people and events that shaped 2021. How many can you recognize?
A Beautifully Illustrated Calendar for 2022
We asked three incredible AAPI creators from diverse backgrounds to illustrate the year to come from their own unique perspectives.
The DOs & DON'Ts of Online Reputation Management
The best way to demonstrate a positive reputation is to earn one, and the best way to do that is to be honest and transparent with your customers and employees. So without further ado, here are our DOs and DON'Ts for online reputation management.
Social Monitoring vs. Social Listening: What's the Difference?
Though often used interchangeably, monitoring and listening reflect two different approaches to tracking your brand's digital presence.
Here's to 2021 to Come
Instead of looking back, this year we decided to look ahead. And after really digging into forecasts for 2021, we found no shortage of reasons to be hopeful.
A New Year, a New Calendar
Since 2020 has been such a slog for all of us, we wanted to launch the new year with something fresh and stylish. Rather than using familiar Hallmark-style imagery for our 2021 calendar, we tried to use depictions that were at once more personal, more diverse, and more specific to time & place.
What’s Going to Happen Across the Social Media Landscape in 2021?
With 2021 looming, our strategists put their heads together to come up with a forecast about what’s going to happen on social media in the new year.