Elevate your brand by making Wikipedia better
For over a decade, Beutler Ink has helped brands create accurate, well-sourced Wikipedia articles, combining strategic expertise, exceptional quality, and deep roots in the Wikipedia community.
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Looking to create a new Wikipedia page?
Not every topic meets Wikipedia's criteria for a standalone entry. Wikipedia's “Notability” guideline requires significant news coverage for new article creation to succeed. Every detail on Wikpedia must be verified by reliable sources, so if existing coverage doesn’t tell your story fully, now may not be the time. However, if your company regularly receives serious attention from mainstream publications, there is a good chance it qualifies. Beutler Ink can offer a complimentary initial assessment before asking you to commit to an engagement. Send us your three best representative news stories, and we'll make a recommendation about starting a project.
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Want to update an existing Wikipedia article?
Business-related Wikipedia pages are often neglected, potentially resulting in a misleading portrayal of your organization. Meanwhile, the encyclopedia's strict content rules and editor skepticism toward PR efforts can be very frustrating. Beutler Ink excels at solving these problems while adhering to Wikipedia’s “Conflict of interest” guideline, observing disclosure rules for paid contributors and proposing changes on talk pages. Our process involves collaborative goal-setting, in-depth research, and draft creation, before bringing new content to Wikipedia. Let’s discuss your situation, and we’ll propose a solution customized for you.
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Need to monitor one or more Wikipedia articles?
Whether your Wikipedia page is currently in good condition or you've recently updated it, safeguarding against future misinformation is crucial. Your stakeholders believe what they read on Wikipedia, making ongoing maintenance essential. Beutler Ink offers two solutions: daily monitoring by our strategy team, with detailed reporting, and ongoing assistance to maintain article quality; alternatively, our in-house analytics software, WikiWatch, is available by subscription. Ask us which one is right for you.
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Looking for Wikipedia strategy or training help?
Wikipedia contains multitudes, and your needs might not neatly fit our standard solutions. Our team's extensive Wikipedia expertise means we’re ready to develop creative solutions for even the most challenging issues. We are expert and experienced at: updating brand pages post-spinoff or merger, conducting strategic audits, crafting company Wikipedia policies, and providing training for effective community interaction. If it's achievable on Wikipedia, you can count on Beutler Ink to deliver.
Our Approach
For any Wikipedia engagement, our objective is to align your goals with Wikipedia’s mission. For content creation, we conduct thorough research, assess pertinent Wikipedia guidelines, develop high-quality encyclopedic material, seek your feedback, and then engage with the community. For other projects such as monitoring, training, and strategic audits, we set a clear strategy and make sure we consistently deliver at our highest level. We take our client service as seriously as we take our strategy: we want to be your favorite agency to work with.
How We Work
At Beutler Ink, our Wikipedia team consists of both accounts and strategy roles, ensuring you stay informed about the progress of our work for you, and crafting tailored deliverables, respectively. We understand that every client is unique, so we adapt our approach to match your preferences. If you want a detailed explanation of our process, we're happy to provide that at each step. Alternatively, if your time is limited, we can provide a streamlined “turnkey” solution to save you time.
“Beutler has been awesome to work with! Not only are they very knowledgeable about Wikipedia, but they are also extremely proactive on research, communications and overall project and time management.”
— Jason Johnson, CFO, Kernel
Case Studies
Dive into our Wikipedia success stories! Explore a few of the many brands we’ve helped tell their story on Wikipedia.
FAQs
Have a question not answered here? Check out our Wikipedia Resource Library where we offer clear guidance for marketing and communications professionals on how Wikipedia works and what to expect when working with us.
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Wikipedia’s “Notability” guideline requires substantial and sustained independent news coverage for any person or company to qualify for a Wikipedia page. This means consistent coverage focused solely on you or your company, explaining why you are noteworthy, demonstrating ongoing public interest over time. Q&As, podcasts, blogs, and press releases don't count. If your coverage meets these criteria, your chances of successful page creation are much higher.
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Paying someone to write a Wikipedia page for you is a risky endeavor. Many advertised services are outright scams, while other agencies skirt Wikipedia's disclosure rules for paid editing, risking exposure. A select few offer professional, transparent page creation services, benefiting both the customer and Wikipedia. You should not pay someone to write your Wikipedia page without a thorough vetting of their practices.
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Wikipedia page creation costs vary widely, but all services are not the same. Inexpensive options may result in low-quality pages flagged for removal, if they deliver at all, while sophisticated scams can charge thousands without actually doing anything. Reputable consultants or agencies may cost several thousand dollars for a simple project, and significantly more depending on the project scope.
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You should only hire a Wikipedia page creation service if they can explain how they follow Wikipedia’s rules for paid editors, disclose their client connections on Wikipedia, and provide examples of past work. Paid contributors are required to use Wikipedia’s dedicated Articles for Creation process. If a page creation service says they don’t need to use it, beware!
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Beutler Ink was the first agency to offer Wikipedia consulting while complying with paid editing rules, and still leads the industry today. With over 50 years of collective Wikipedia experience, our seasoned team has helped hundreds of clients enhance their presence on the online encyclopedia. Results are not guaranteed, so choosing the right partner is critical. Anyone can claim excellence, but no one has our track record.
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To initiate the process, complete the contact form below and share your goals with us. Our team will reach out to discuss potential solutions. Should we mutually decide the project is a good fit, we'll create a full proposal or send you an agreement for consideration.
Have a project you’d like to discuss?
An inside look at the world of Wikipedia
Wikipedia is a critical resource for PR, comms, and marketing. But its rules, culture, and reach can make it a hard place to get your bearings. Good news—your guide is here. Get expert insight into the world of Wikipedia, from news to analysis to practical advice.